在LuxuryInstitute看到一篇调查报告，是关于十大男装品牌的。
Luxury Institute调查了1503名最低年收入在15万美元以上的消费者，询问他们心目中的领先男装品牌，比较指标包括质量(quality)、排他性(exclusivity)、社会地位(social status)和自我加强(self-enhancement)四项。
从结果来看，十大男装品牌个个耳熟能详，大多都是目前商业化味道最重的高级成衣时尚品牌。
不过，总算排在第一的是Brioni，一家以定制西服出名的意大利品牌。记忆中在香港和内地都是由Ascot Chang代理它家的定制服务——后者是顶尖衬衫制造商，两者相配倒是相得益彰。
在高级成衣大行其道之时，Brioni技压群雄无疑为传统男装定制服扳回了一点面子。
下面就列出十大品牌清单，有兴趣的还可以看下面具体的点评，不过是英文的。
1 Brioni Luxury Brand Status Index: 7.79
2* Armani 7.75
3* Ermenegildo Zegna 7.75
4 Ferragamo 7.46
5 Canali 7.41
6 Dolce & Gabbana 7.37
7 Prada 7.34
8* Tom Ford 7.25
9* Versace 7.25
10 Burberry 7.23
具体点评：
1 Brioni Luxury Brand Status Index: 7.79
Brioni is the top-rated brand in the areas of exclusivity, social status and self-enhancement.
It is also the brand seen as most worthy of a price premium. Fans of Brioni’s Roman style
include Kofi Annan and James Bond. (Brioni has had a lock on dressing 007 since the
Pierce Brosnan years.) The tailored clothing maker is pushing into luxury sportswear and
recently opened its first hard shop in Saks Fifth Avenue.
2* Armani 7.75
Tied with Zegna, Armani is the top-rated brand among those with the highest incidence of
past purchasing. It consistently ranked second on all four dimensions of the LBSI. All these
years after American Gigolo made slate gray, wool crepe and soft draping standard for
men of status, Armani is still The Maestro. Giorgio Armani Group’s worldwide retail sales
topped 5 billion euros last year.
3* Ermenegildo Zegna 7.75
Tied with Armani overall, Ermenegildo Zegna is the top-rated brand in the category for
delivery of consistently superior quality. The Zegna brands keep gaining strength, thanks to
U.S. advertising, a new store concept and the well-received Z Zegna show in New York.
4 Ferragamo 7.46
Ferragamo shares with the top three the distinction of significantly higher-than-average
scores across all dimensions of the LBSI and outcome metrics. Over the years its men’s
line, under the direction of designer Massimiliano Giornetti, has become an increasingly
articulated offering of fashion pieces with classic accents.
5 Canali 7.41
Canali is the top-rated brand in terms of willingness of wealthy consumers who are familiar
with the brand to recommend it to people they care about. Some retailers say they consider
Canali among the best values in terms of price-to-quality. Recently Canali has been raising
its profile by sponsoring athletes, increasing its mix of luxury goods and accessories, and
slowly rolling out U.S. stores.
6 Dolce & Gabbana 7.37
Dolce & Gabbana has significantly higher-than-average scores across all components of
the index and for perceived worthiness of a price premium. Dolce & Gabbana’s fall show in
Milan was the most viewed show of the season on Men.style.com. That collection was
inspired by Stanley Kubrick’s 1968 classic, 2001: A Space Odyssey, and was loaded with
metallics.
7 Prada 7.34
Prada has stronger-than-average scores for exclusivity, social status, self-enhancement
and worthiness of a price premium. Miuccia Prada’s intellectually challenging collections
are tempered by Patrizio Bertelli’s spot-on sense of merchandising, resulting in reliably
modern and quietly chic ready-to-wear. The devil clearly isn’t the only one who wears it.
8* Tom Ford 7.25
Tied with Versace for overall score, Tom Ford has the lowest familiarity, yet scores above
average on the outcome metrics. The designer’s first store, opened in April on Madison
Avenue, aims to reset the benchmark for luxury retailing. As soon as Ford unveiled the
über-luxe flagship and his new men’s collection, he began hinting at rapid expansion into
global markets.
9* Versace 7.25
Tied with Tom Ford overall, Versace has above-average scores for exclusivity, selfenhancement
and price worthiness. In April the house Gianni built tapped Alexandre
Plokhov (of Cloak fame) to consult at its men’s design studio, and is working to attract the
same level of excitement as surrounds its women’s wear.
10 Burberry 7.23
Burberry has above-average ratings for quality and social status. Last year Burberry
launched the Icons collection to mark its 150th anniversary, and it was a hit. For fall the
company is launching Burberry Sport, a line of sportswear for men and women that is
performance-oriented as well as chic.
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